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The Science Of Higher Converting Headlines
Ask anyone how to write a great headline, and chances are, they’ll have one of three answers: Front load your headline, putting the important words first Always put keywords first Make sure your...
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Copywriting: The Fairy Tale Connection
I’ve always loved a good fairy tale, so I guess it just makes sense that I’m now a copywriter. The more I think about it, it’s the ideal copywriting experience. (Credit) Answering Heart’s Desires Even...
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Optimizing your Contact page
If ever there were an overlooked page on a website, it would be the Contact Us page. Short and sweet may be the way to go, but don’t ignore the many opportunities this page presents. Where’s the...
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10 examples of Contact Us pages we can learn from
What if your website were judged solely on your Contact page? It shouldn’t be, of course. But site visitors are still judging you when they get to this often overlooked page. So it had better...
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Social Media and Search Engine Friendly Press Release Checklist
A press release is an efficient way to share your biggest news items with the world. However, you’ll quickly discover SEO optimizing or Social Media optimizing alone just isn’t enough these days. If...
View ArticleHow to Create a Successful Viral Marketing Campaign
On the “Ask a Question” marketing page on LinkedIn.com I often see the following question: How can I make my go viral on the web? It could be a website selling weight loss pajamas … an eBook on fractal...
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Congratulations Your Content Is a Success! Or Is It?
You’ve done an amazing job on a piece of content, Google Analytics looks like a first grader’s attempt at drawing the Swiss Alps, and your server is on its knees, begging you not to publish anything...
View ArticleMETA Tags: Keyword Rich or Clickable?
Attract visitors or get them to click through? Which is more important? Being a copywriter by trade, you’re likely expecting me to tell you clickable META tags are always way more important. Well guess...
View ArticleMake Blogging Easy with Content Curation
Even if you’ve never heard the term content creation, you’ve very likely seen it and even used it. Content curation isn’t creating new content. It’s all about finding quality content, gathering it...
View ArticleSEO Copywriting in 10 Simple Steps
SEO Copywriting really is an art. It’s much more than just plugging keywords into a few sentences. In fact, SEO copywriting starts long before you even write the first word 1 – Define Your Audience and...
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